A link in a campaign can send people somewhere, but the original URL rarely explains what happened after someone clicked. It may be too long to share cleanly, point every visitor to the same place, and leave you with little detail about who arrived. Letlink is designed to put a short, branded redirect between the shared link and its destination, then record information about each click.
That makes it less a general-purpose analytics product than a link-management layer for people distributing links across campaigns, social posts, QR codes, or app listings. Its central proposition is that one link can be easier to share and more adaptable than a long URL pasted directly into a message.
A redirect with a record of the click
Letlink says users can create short links on their own domain, rather than relying only on a generic shortened address. The recipient uses the short link; Letlink redirects them to the destination. The service says it records country, device, browser, referrer, and UTM information for each click, with live reporting available on every plan, including the free plan.
Those fields help answer basic distribution questions. Country and device can show where visitors are coming from and what they are using. Referrer and UTM data can help distinguish traffic sources when the original link has been tagged appropriately. The important distinction is that this is information about clicks. It can make shared links easier to monitor, but it does not by itself tell a marketer whether a visitor signed up, bought something, or completed another goal.
The service is available on the web and Android, and it also offers an API. That gives a range of ways to create or manage links, though the description does not explain the interface or API workflow in detail. The basic use case remains straightforward: create a short link, share it, then inspect the resulting click data.
One link can point to different places
A fixed destination is not always useful when an audience arrives from different devices. Letlink says a single link can route iPhone users to the App Store, Android users to Google Play, and desktop visitors to a website. That can reduce the need to distribute separate links for each platform, especially in an app promotion.
There are other controls around the redirect. The description says a link can split traffic between as many as eight destinations for A/B testing, block bots, or restrict access by country. These features make the short link an active part of a campaign rather than just a tidier version of a URL. QR codes are also supported, and the destination can be edited after a code has been printed, according to Letlink. That is useful when a printed link needs to keep working after the target changes.
These options also bring decisions that a plain redirect avoids. A team needs to choose routing rules and destinations, and a split test needs a meaningful outcome to compare. The product description does not claim that Letlink measures conversions or determines which destination performed better beyond the click data. Teams should not confuse traffic allocation with a complete experiment or attribution system.
Where it fits, and where it stops
Letlink is aimed at marketers, agencies, creators, and app developers who share links and want to see how those links are used. Shared workspaces with roles, branded QR codes, webhooks, and integrations with services such as GA4, Slack, Zapier, and others suggest that it can sit alongside a team’s existing workflow. A REST API and an MCP server are also listed for programmatic or assistant-based access. The description names these connections but does not explain their setup or the exact data each one exchanges.
The pricing is a free plan with a paid upgrade. Letlink says the free plan includes click-level analytics, but the presence of reporting should not be mistaken for proof that every campaign question is answered. If you need to connect clicks to purchases, subscriptions, or other downstream actions, you will need a way to measure those outcomes as well. The reported fields may help explain where a click came from, but they are not a substitute for conversion tracking.
For someone who regularly shares campaign or app links, Letlink’s combination of branded URLs, device routing, and click records addresses a practical nuisance: one link can be shared while remaining adjustable and measurable. You can find the service at Letlink. It is aimed at people who need link-level routing and reporting; it is a poor fit for anyone expecting a full marketing analytics system from a URL shortener alone.
Branded short links with live click analytics