Lifto Turns Product Discovery Into a Video Feed

A product launch can disappear quickly. A founder posts a tagline, waits for attention, and may get little useful feedback before the moment has passed. For people looking for new software, the opposite problem is common: interesting tools are scattered across launch pages, social feeds and directories, with very little context about how they work.

Lifto tries to address both problems with a video-first product discovery service. Founders submit a product demo, while early adopters browse a vertical feed of new apps, startups and tools. The central idea is to replace a brief launch event with an ongoing stream where products remain available after their initial submission.

What Lifto actually is

Lifto runs on the web. Its main interface is a full-screen, swipeable feed of product demos. A visitor watches a reel, then can like the product, save it, comment on it or follow its creator without leaving the feed. The service says it also uses recommendations to help people find products suited to their interests.

That makes Lifto closer to a browsing environment than a conventional catalogue. The first impression comes from a recording rather than a list of names and short descriptions. This matters for products that are difficult to understand from a screenshot, such as developer tools, productivity software or AI applications with a distinctive workflow.

The feed covers a wide range of categories, including SaaS, mobile apps, design, marketing, finance, health, education, gaming and Web3. That breadth could make it useful for general discovery, but it also means the experience may depend heavily on how well the feed separates relevant products from everything else.

How discovery works

The basic user journey is straightforward. Open the discovery feed, watch product demonstrations, and use likes or saves to mark things worth returning to. Comments and creator follows add a social layer, so Lifto is not only presenting products. It is also trying to form a maker community around them.

For an early adopter, the appeal is the ability to see a product in motion before deciding whether to investigate it. A short demonstration can reveal the intended workflow faster than a landing page. Saved products provide a way to build a personal list rather than relying on memory.

The service describes its feed as always-on and says each submission receives initial visibility instead of competing in a short leaderboard race. That is a useful distinction for founders who cannot concentrate their audience around one particular day. It is also a claim about exposure, not a guarantee of attention, users or conversions. A product still needs a clear demo and a reason for viewers to keep watching.

What founders submit

The launch side of Lifto is built around a demo video. Founders can upload a recording of up to 10 minutes, add their product to the feed and collect engagement through views, likes and saves. The landing page also says creators can build a follower base and track those interactions in real time.

The submission process is intended to be quick, with the product presented as available to launch without waiting for a specific launch day. Lifto offers a free plan with a paid upgrade. The page also promotes a backlink after adding the service's badge, which may matter to founders treating a submission as part of their broader discovery and search strategy.

This format puts the quality of the recording at the centre of the launch. A founder with a clear screen capture and a concise explanation has something concrete to show. Someone with only a written pitch, or a product that needs a long explanation before it makes sense, may get less from the format.

The limits of the approach

Lifto does not remove the work of finding the right audience. Its broad category coverage and swipeable feed may expose a product to more people, but the supplied information does not establish how large or active that audience is for any particular niche. Visibility in a feed should not be confused with qualified leads.

The video requirement is another practical constraint. A demo can communicate more than a static listing, but making a useful recording takes preparation. It may also be a poor fit for products that cannot safely be shown in a public walkthrough, or for founders who are not ready to explain their product on camera or through a screen recording.

There is a further trade-off in the feed itself. Swiping encourages fast sampling, while serious software decisions often require documentation, pricing details, technical requirements and privacy information. Lifto can help someone discover a candidate, but it is not presented as a replacement for evaluating the product elsewhere.

Lifto is aimed at founders who want a persistent place to launch a demo and at early adopters who enjoy browsing new software before it becomes widely known. It is most suitable for products that can be understood visually and for users comfortable with a social, video-led discovery experience. It is less suitable as a standalone launch strategy, and it will not satisfy readers who want detailed technical research before they watch or save a product. You can explore the Lifto discovery feed to see whether that format matches how you find and present software.